A passion thing is a biannual magazine, celebrating aptitude and passion in creating a style of life.

From artisanal craftsmanship to modern digital design to serial entrepreneurs – A PASSION THING offers a contemporary perspective on making things become reality. Focusing on the identity, personality and individuality of those makers, IT’S A PASSION THING showcases inspirational people, stories and products from all over the globe. The interviewees open their doors and allow us to see their process, success stories and failures. The magazine is published in Vienna, Austria and stocked internationally.